BrandArena: Konga Takes Ecommerce Education to Radio, Partners with Lenovo for exclusive phone launch

Wednesday 23 April 2014

Konga Takes Ecommerce Education to Radio, Partners with Lenovo for exclusive phone launch

2014 is a year that has seen confidence in online shopping grow among Nigerians with more Nigerians shopping online, but to sustain this trend, there is a need for more education on the benefits and ease of shopping online.

This is why Nigeria’s Largest Online Mall and Marketplace, is partnering with the producers of dusnumberries, a show on Cool Fm radio station every Monday and Friday mornings for a special section called “the Konga Marketplace”. Every week, Nigerians will have the opportunity to win shopping vouchers in fun and informational games like tongue twisters while also getting online shopping tips and exclusive discounts available on Konga.

Konga has also entered into a partnership with global computer makers, Lenovo, to launch a new range of mobile phones and tablets all running on the android platform. The Lenovo S650 phone and Lenovo A516 phone all come in great colours and friendly prices for the Nigerian market.

Gabriel Gab-Umoden, Head of Marketing, had this to say about the partnership and the launch: “We are excited about the different partnerships we have lined up this year. Every new step we take is part of our goal to create happy experiences for every one of our customers.  A big part of our mission this year is educate more Nigerians about the joys and benefits of shopping online and we believe this new partnership with Dusnumberries will help achieve this. Lenovo is a recognized device maker and we are happy they have chosen Konga as the platform to exclusively launch their new devices”

More opportunities are also available with the newly launched Konga daily deals with deals on the newly launched Samsung Galaxy S5, air conditioners, laptops and others as part of the Konga ‘Quality Products, Low Prices’ vision.


  1. Good to know. Konga on point

  2. Saw the Lenovo phones at computer village at Ikeja yesterday. The pricing on seems fair. I think buying online is better

  3. Shopping online for gadgets are really increasing. Thanks to technology