sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Microsoft's Nadella Announces Leadership Shake-Up

Wednesday 5 March 2014

Microsoft's Nadella Announces Leadership Shake-Up

Satya Nadella
Satya Nadella has been the CEO of Microsoft for exactly one month and he's already shaking up the ranks at the venerable tech brand.

The company announced Monday that executive Tony Bates, who had been passed over for the CEO role, and Tami Reller, Microsoft's chief marketing officer, would be leaving the company. Tony came to the company via the Skype acquisition, where he was CEO of Skype, and did a great job of successfully landing that team and continuing to build the service in a high impact way.

Reller's departure means the loss of one of Microsoft's top female executives, it signals a change in the company's marketing and brand strategy.

That new outlook will be ushered in by Chris Capossela, an executive on the company's marketing team who Nadella has promoted to EVP and CMO to oversee all marketing, and Mark Penn, the creator of Microsoft's "Honestly" campaign (including the Google-tweaking "Scroogled" campaign), who was named Chief Strategy Officer.

"As a company, as a leadership team, as individuals, that is our goal – to find our swing. As an SLT and across the company we are on our way," Nadella said.

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