Samsung Partners Swarovski at Mercedes-Benz Fashion Week

a stunning limited-edition cover encrusted with Swarovski crystals for the recently launched Galaxy Note 3 (image: Samsung)

Samsung Electronics announced a partnership with Swarovski, the global leader in cut crystal and fashion jewelry, taking place at Mercedes-Benz Fashion Week FW14 (MBFW) in New York.

The partnership according to the company is to create a beautifully designed, exclusive backstage Samsung Galaxy Lounge within Mercedes-Benz Fashion Week and a stunning limited-edition cover encrusted with Swarovski crystals for the recently launched Galaxy Note 3.

“At Samsung, we embrace the creativity of fashion and enable it through our technology. Together with Swarovski, we’re celebrating that creativity with a specially-designed, backstage lounge and a limited-edition custom cover for one of our latest smartphones during this season’s Mercedes-Benz Fashion Week,” said Young Hee Lee, executive vice president of Samsung. “The gorgeous, Swarovski crystal-covered cover adds a glamorous touch to the beautifully designed Galaxy Note 3 to make it the must-have device this MBFW.”

“Swarovski and Samsung are thrilled to announce the launch of the limited-edition Samsung Galaxy Note 3 cover sparkling with Swarovski Fine Crystal Rocks during Mercedes-Benz Fashion Week,” said Christoph Kargruber, executive vice president global marketing, Swarovski Professional.