BrandArena: Microsoft signs partnership deal with PSG

Tuesday 19 November 2013

Microsoft signs partnership deal with PSG

United States software corporation, Microsoft has signed a partnership with French Ligue 1 football club, Paris Saint-Germain that will run until the end of the 2013-14 season.

Microsoft will use the tie-up to promote its Xbox One games console, which launches on November 22, and Surface tablet. The two products will become the respective official game platform and tablet of the Ligue 1 champion.

PSG’s official app is now available through Microsoft’s Windows Store for use on Surface tablets. The VIP sections at the Paris venue will be equipped with Surface tablets and Xbox consoles as part of the initiative.

Microsoft will benefit from heightened visibility around PSG matches and a variety of promotional opportunities, while it will also work with the club to enhance the game-day experience at its Parc de Princes home.

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