BrandArena: Introducing “Pepsi FootballNOW” App

Saturday 5 October 2013

Introducing “Pepsi FootballNOW” App

Following the official Orange African Cup of Nations, SOUTH AFRICA 2013 App, CAF and its exclusive marketing and media rights agency, SPORTFIVE Africa are once again using mobile platforms to help bring African football to life for as many fans as possible, by creating an innovative new “second screen” experience.

The Confederation of African Football (CAF) has launched a live game prediction app for the semi-finals of the Orange CAF Champions League 2013 and the Orange CAF Confederation Cup 2013.

The application is available to download from Google Play and the App Store and is free of charge.

According to a release by CAF, viewers and fans who downloaded the application and created their profile will be able to predict the outcome of each match. Once the match kicks-off and cosily seating in front of its TV set, each player will also be prompted to answer some questions around key situations such as corner kicks, free kicks and penalties, etc. In addition, there will be some bonus questions about competitions, teams and players.

Numerous prizes to win including a tablet, tickets for the finals of the two competitions and official match balls CAF adidas Katlego

Gamers will earn “Pepsi Points” for correct predictions allowing them to collect Pepsi FootballNOW badges: Bronze, Silver, Gold and Platinum, according to the points won during a single match. During competitions, new badges will be unlocked.

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