BrandArena: Star Delivers on Brand Promise, Presents Lagos Star League Winners with iPads

Wednesday 21 August 2013

Star Delivers on Brand Promise, Presents Lagos Star League Winners with iPads

The excitement generated by the just concluded Star League Text & Play campaign has refused to die down because it heralded one of the most exciting innovations in rewarding loyal consumers. As the excitement continues, it recorded yet another commendable feat when iPads and other devices were delivered to the homes of winners in Lagos as was done in other parts of the country.
(R-L) Brand Manager Star, Omotunde Adenusi presenting iPad to one of the winners of Star League, Valentine Segenge in Lagos.
Odumole Abiodun of No15, Adeshina Street, Ijesha Road Surulere Lagos had surprise written all over his face when his customised iPad was delivered to him at home. The same experience was re-enacted when the team visited Nebo Afam of No 11, Bellow Street Ikosi-Ketu, Lagos, where his customised iPad was also presented to him.

“I Said to myself this must be one huge joke”, Odumole said, “But when I saw the determination and smile on the face of the despatch rider  that presented the prize to me I knew it was for real. I shouted because I have been planning for months on how to buy an iPad, you know it’s the in thing now.” His shout eventually attracted his neighbours who thought something bad might have happened to him, but they only saw an elated Odumole waving his iPad around.

The same scenario played out at Afam’s residence where his neighbours also came out to rejoice with him and to also commend Star for the innovation. An employee of one of the renowned Telecommunications Company, he thanked Star for the unique way his prize was presented.

The brand did not stop there; it also presented iPads to Valentine Segenge, Friday Okotex, Joe Zack and Duke Unusotame at LASU Museum, Agege also in Lagos. They were also full of praises for Star for its creativity and the fact that they enjoyed the league while it lasted and that their prizes were delivered personally to them without protocol.

Speaking at the prize presentation events, Omotunde Adenusi, Brand Manager Star, said the brand is redeeming the promise it made to consumers at the commencement of the league.  “We are constantly looking out for revolutionary and creative ways to excite, engage and reward our consumers. It gladdens my heart that people have come to love it.  We believe that there is no limit to what one can achieve”.

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