BrandArena: P&G’s Always and Ariel Brands Win BusinessDay Generation Next Awards

Friday 2 August 2013

P&G’s Always and Ariel Brands Win BusinessDay Generation Next Awards

Ariel Detergent and Always Sanitary pad, leading brands from consumer goods company, Procter and Gamble (P&G) Nigeria, both bagged awards at the 2013 BusinessDay Generation Next Survey Awards.  
L-R: Editor-in-chief, Business Day Newspaper, Prof. Onwuchekwa Jemie, Corporate Communications Manager, Procter and Gamble, Olatomiwa Akande and MD/CEO, HDI Youth Marketeers, Joko Okupe at the 2013 Business Day Generation Next Survey Awards held in Lagos where P&G’s Ariel and Always brands received awards for their categories.
Always was conferred with the award of ‘Coolest Sanitary pad 2013’ while household detergent Ariel received the ‘Coolest Detergent 2013’ award at the awards ceremony organized by HDI Youth Marketers in collaboration with Business Day newspaper in Lagos last weekend. Oral B toothpaste was also nominated for an award in the category for toothpastes. 

Remarking on the awards, P&G’s Company and Femcare communication manager, Miss. Tomiwa Akande, said," P&G is honored by this special recognition for two of our flagship brands in Nigeria. The company is dedicated to making everyday life a little better for all Nigerians. One of the ways we do this is by providing innovative world class brands, the latest product innovation, technology and standards to meet the needs and budgets of our Nigerian consumers. The awards show that our brands are appreciated by consumers across Nigeria and for this we are truly grateful". 

The Managing Director, HDI Youth Marketers, Mr. Joko Okupe said the awards were conferred on brands based on results of a recently concluded survey in the country. “The survey was in three stages. There was the poll building, then the submission of entries, and then the focus group discussion to collate findings. HDI aims to make meaningful and memorable differences in the lives of youths in Africa and to understand the fast-changing dynamics of youth culture and their behavior”, Mr. Okupe said.

In his welcome address at the event, the Editor–in-chief for Business Day newspapers, Professor Jemie Onwuchekwa said “It is important to note that the youth constitute approximately 60 percent of the Nigerian population. This is very large and they are therefore a force to reckon with. They are primary consumers of several brands, influencers of some brands and the future market for most brands.”  

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