BrandArena: Emirates Becomes the First Airline in the Middle East to use Google Now

Wednesday 7 August 2013

Emirates Becomes the First Airline in the Middle East to use Google Now

Emirates, one of the world’s fastest growing airlines today announced that it will start to roll-out Google Now™ cards for their passengers who book via  

A feature of the Google Search™ app, Google Now is available and fully integrated for Android™ (devices running Android 4.1 and above) and iOS (iPhones and iPads).

Some advantages of the Google Now implementation for Emirates’ passengers are:

  •      Google Now is like a smart personal assistant that gives users exactly the travel information they need, when they need it, with minimal effort spent searching
  •        The app reminds passengers of their upcoming flight, providing flight times and departure terminal
  •        Google Now will give passengers relevant information on their destination (for example weather conditions locally, currency, local landmarks, accommodation and attractions)
  •         Passengers will have information they need about the flight and destination delivered at the right place, right time, without having to ask or search  

“Emirates prides itself on our constant innovation and working with technology partners that will enhance our passengers’ experience “, said Patrick Brannelly, Vice President Product, Publishing, Digital and Events, Emirates Corporate Communications, Marketing & Brand. “For users who book on, Google Now will allow us to deliver even more pre-flight information to our customers about their destination in a very user-friendly style and we hope our passengers find it of benefit.”