BrandArena: Maltina Sets Dancing Stage As Dance All 7 Begins

Tuesday 2 July 2013

Maltina Sets Dancing Stage As Dance All 7 Begins

In what is bound to be a very exciting year for Nigerian families and dancers, Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries plc has set the stage for season seven of the popular family dance show, Maltina Dance All (MDA).

The 2013 edition tagged “The Evolution” will chronicle dance styles from 1960 to present day in a unique and exciting way that will highlight these eras. Renowned for promoting togetherness with friends and loved ones, the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.
(L-R) Senior Brand Manager Maltina, Ngozi Nkwoji, Corporate Media and Brand Public Relations Manager, Edem Vindah and the Assistant Brand Manger Maltina, Abayomi Abidakun all of Nigerian Breweries Plc at the Press Briefing for Maltina Dance All Season 7 ''The Evolution'' at the Silverbird Galleria in Lagos.
Speaking after the flashmob presentation Mr. Edem Vindah, Corporate Media and Brand PR manager who was representing Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said “the dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All. As we all know, it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country”.

Also speaking, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer."

The show proper will be preceded by regional auditions which will kick off   in Port Harcourt at the Atrium Event Centre on July 19th - 20th; Lagos - National Theatre on July 25th, 26th and 27th and Abuja - Nicon Luxury Hotel on August 2nd - 3rd .Nigerians who intend to participate can go online and register at or they can register at the venues of the auditions. They can also visit for more information and to stay connected with online competitions and much more.

1 comment:

  1. Hmm... MDA is here again, there is nothing like it. I had a great time @ the finals last year @ Eko hotel ;-)