BrandArena: Close Up set to break World Record with Teeth Brushing Challenge

Saturday, 29 June 2013

Close Up set to break World Record with Teeth Brushing Challenge

Leading oral care brand, Close Up toothpaste, has reiterated its commitment to promoting a healthy oral care culture. This came against the backdrop of the World Record breaking Teeth brushing challenge slated to hold on July 4  in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net &  Core Media.
Founder, HEIT Solutions, and Project Head, Lagos World Record Teeth brushing Challenge, Dr. Lawal Bakare; Category Manager, Oral Care, Unilever Nigeria Plc, Mrs.Oiza Gyang; and Brand Manager, Close Up, Mr. Dexter Adeola, while announcing their participation at the forthcoming World Record Teeth Brushing Challenge at the Unilever Office on Wednesday, June 26, 2013
The challenge is expected to bring together 300,000 students who will brush at the same time at different locations. The latest World Record on such feat was done in India where an event brought together 177,003 people to brush their teeth at the same time. Nigeria hopes to smash this six-year-old record with the Teeth Brushing Challenge.

Speaking during the press conference to announce the forthcoming Tooth brushing Challenge, Ozia Gyang, Category Manager Oral Care, Unilever Nigeria, makers of Close Up toothpaste and other household brands, said that Close Up was putting its weight behind the Challenge as a way of re-emphasising the importance of healthy oral hygiene and regular care of the teeth and mouth by brushing twice daily. She said that the Challenge was in line with the brand’s ‘Brush Twice Daily’ campaign.

Dexter Adeola, Close Up Brand Manager, who also spoke, said that Nigerians should join hands to make the World Record Tooth brushing challenge a success. He urged Nigerians to show their support by brushing twice that day and every other day.

Adeola went further to say that the benefits of brushing twice daily cannot be over-emphasised as a healthy mouth, gum and teeth play a huge role in the overall health of an individual.

In preparation for the Challenge, 300 secondary school teachers have undergone a special Teacher’s Alignment Training Session so as to host the event. The teachers have also been informed of the World Record standards for counting the number of students brushing in each school, the designed model for the tooth brushing as well as the waste recycling element to the attempt.

Close Up has, for over 38 years, been a household name for Nigerians families. This Challenge will go down in history in Nigeria and around the world, as one of the most memorable highlights that showcases the way Close Up loves Naija.

1 comment:

  1. Close Up do not cease to amaze me with their campaigns.