BrandArena: Absa Launches Futuristic Branch

Thursday 13 June 2013

Absa Launches Futuristic Branch

Towards enhancing the customer experience through technological advances and environmental benefits, South African bank Absa has launched a futuristic branch.
Absa’s newly renovated Hyde Park branch steps into the future of retail banking
Speaking at the launch, Absa Group CE Maria Ramos said: “I am proud to introduce this branch to our customers. It represents the new face of traditional banking. The result will be that we can deliver outstanding service to our customers, offering them an engagement that is faster and more efficient.”

“The move towards a more technological branch augments the self-service banking which we have already introduced to support a 24-hour banking service. Customers are able to deposit cash and transact across our vast ATM network or access their banking in the comfort of their homes using cellphone and online banking platforms as well as our banking App, says Ramos.”

Innovations such as Quick Service Kiosks allow customers to perform complex banking activities without the need to queue, while the bank’s innovative Qmatic system uses a ticketing system to match a customer’s transactional requirements with the best skilled consultant who can provide the service in the shortest possible time. The customer is then directed to multi-skilled staff who are able to handle varied queries and transactional needs quickly and efficiently – all at the same counter.

These new banking innovations have been designed to appeal to a spectrum of customers across all segments.

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