BrandArena: Golden Penny Expands Brand Equity with Sugar Variants, Celebrates Distributors

Thursday, 23 May 2013

Golden Penny Expands Brand Equity with Sugar Variants, Celebrates Distributors

In a quest to continue to satisfy its teeming consumers, Golden Penny Foods, has introduced the Golden Penny Sugar variant into the market.

The new product was unveiled at the 2013 edition of the customers’ forum at the prestigious Eko Hotel and Suites in Lagos. The theme of the forum tagged ‘Bigger, Stronger and Sweeter’ was aimed at celebrating the progress and excellence achieved over the years.

The new Golden Penny Sugar comes in a trusted high quality pure white colour; fortified with vitamin A which is convenient and hygienically packed so it’s easy to use daily. The new sugar comes in two variants, which are the cube sugar in 500g package and the granulated sugar in 500g and 1kg packages. It is ideal for bakers, confectioners, bottlers, industries and a perfect sweetener for cereals, tea, custard, pudding amongst others.

According to the Group Managing Director, Flour Mills Nigeria Plc (parent company to Golden Penny), Mr. Paul Gbededo, “the theme of this years customers’ forum which is bigger, stronger and sweeter makes up the goal of our company, because we want grow, expand and spread our network further and further reaching every tent one can imagine”. He said the bigger the company becomes, the more responsibility being incurred which will propel the improvement of products, services, processes, margins and the promise of quality to consumers.

1 comment:

  1. Golden Penny has done it again. I trust the new products will make good competition in Nigeria market.