sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena : Fanta Launches New Global 'Play Fanta' Digital Graphic Novel Campaign

Friday 3 May 2013

Fanta Launches New Global 'Play Fanta' Digital Graphic Novel Campaign


In a bid to help teens understand and appreciate the value of play, Fanta is launching a new global campaign that is designed to make the world a little more playful.
"Play Fanta" Campaign
The new campaign, themed "Play Fanta", is a digital graphic novel that has embedded within it playable content targeted at teens. It is to be aired globally in 190 markets. It is created by agency Ogilvy & Mather.

 “At its core, Fanta seeks to be the champion of play for teens. And science tells us teens need more play,” said Wendy Clark, senior VP- Sparkling Brand Center at Coca-Cola, to AdAge.

Today, Fanta is the second Coca-Cola’s largest brand in many countries across the world.

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