Fanta Launches New Global 'Play Fanta' Digital Graphic Novel Campaign

In a bid to help teens understand and appreciate the value of play, Fanta is launching a new global campaign that is designed to make the world a little more playful.

"Play Fanta" Campaign

The new campaign, themed "Play Fanta", is a digital graphic novel that has embedded within it playable content targeted at teens. It is to be aired globally in 190 markets. It is created by agency Ogilvy & Mather.

 “At its core, Fanta seeks to be the champion of play for teens. And science tells us teens need more play,” said Wendy Clark, senior VP- Sparkling Brand Center at Coca-Cola, to AdAge.

Today, Fanta is the second Coca-Cola’s largest brand in many countries across the world.