BrandArena: Emirates Inspires Global Travel

Tuesday, 23 April 2013

Emirates Inspires Global Travel

Emirates has always been synonymous with personalised service – be it onboard or on the ground, With the new ‘Inspire Me’ feature on the Emirates website,, passengers are able to bring this personalised service to their travel planning.

Emirates route network spans the globe and Emirates now brings this international travel expertise directly to travellers, allowing them to search for holidays ideas based on their personal preferences. Be it a holiday for one, family travel, or a group of friends, the Inspire Me application can accommodate every traveller’s need – from beach-side resorts , historical journeys, indulgent shopping sprees or escapes into nature – Inspire Me can be customized for every trip a traveller can dream of. Furthermore, in line with Emirates position as a global carrier, the tool is accessible for travellers from any origin point on the Emirates network.

Displayed in an easy-to-navigate graphical map, the Inspire Me also has scroll bars embedded so that visitors to the site can easily adjust their criteria as they explore their travel options. In addition to helping people choose their type of holiday, Inspire Me then provides extra details on each suggested destination including flights, date, region of the world, climate, travel time, and, unique to Emirates,’ real-time prices. Destination information is also available including suggested activities and local info – allowing passengers to discover new places and sites they had never considered before.

“As it has grown, Emirates has naturally fallen into the role of connecting people from around the world. Our passenger look to Emirates to not only bring them together with distant family and friends but, as our destinations have grown, also as a way to explore the wonders of the world; dreaming bigger and further,” said Bob Kabli, Vice President e-Commerce and Mobile.

“Our new Inspire Me tool is our way of bringing our passengers closer to their dream holidays, whatever their interests, budgets or preferred travel style may be. Available on, Inspire Me represents one of the world’s first truly-global inspirational tool”, he added.

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