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Saturday, 9 March 2013

Guinness partners LASG on Responsible Drinking, Improves DrinkiQ of Journalists, Artistes


L-R:  Corporate Relations Director, Guinness Nigeria Plc, Sesan Sobowale; Ace Actor, Jide Kosoko; and Coordinator, Eko Free Health Mission, Dolapo Fasawe; during a ‘’Drink IQ’’ workshop for Health journalists and Nollywood Stars at Renaissance Hotel, Alausa in Lagos on Wednesday.
As part of efforts aimed at cutting alcohol misuse and making responsible drinking a valued and enjoyable part of life, Guinness Nigeria Plc, a Diageo company, organised a DrinkiQ workshop to equip health editors, NollyWood actors and scriptwriters with adequate information on responsible choices about drinking, or not drinking.

The outcome of collaboration with the Lagos State Ministry of Health, the programme is one of the key drivers of the responsible drinking agenda of Guinness Nigeria which is to provide a comprehensive resource on alcohol-related topics for consumers, parents, teachers, retailers, and other categories of Nigerians with interest in responsible drinking.
L-R:  Permanent Secretary, Ministry of Health, Lagos State, Femi Olugbile; Guest Speaker, ; and Lagos State Commissioner for Transport, Kayode Opeife; during a ‘’Drink IQ’’ workshop for Health journalists and Nollywood Stars at Renaissance Hotel, Alausa in Lagos on Wednesday.
Speaking at the event, Mr. Sesan Sobowale, Director Corporate Relations, Guinness Nigeria said, “The company is committed to promoting responsible drinking and combating alcohol misuse. We make an effort to promote responsible drinking and works with other stakeholders to combat alcohol misuse. There are three principles to our approach: combating alcohol misuse, setting standards for responsible marketing and innovation; and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm”.

He added that, though the ultimate aim of Guinness Nigeria is to make sales and deliver profit to its shareholders, the company is genuinely committed to sensitizing consumers on how to drink alcoholic beverages responsibly.

“Journalists, actors and scriptwriters can play a major role in shaping the perception and opinions of Nigerians to align with the responsible drinking campaign of Guinness in Nigeria. We want Nigerians to know that just like every other products, when misused, alcohol can lead to individual and social harm. Through this programme we hope to produce an enlightened corps of key influencers that will spread the responsible drinking message far and wide to millions of Nigerians,” he said.

On his part, Permanent Secretary, Lagos State Ministry of Health, Dr. Femi Olugbile said, “The Lagos State Government acknowledges the role of Guinness Nigeria Plc in supporting government efforts at sensitising the public on the harmful effects of overindulgence in alcohol consumption especially when driving. This is a perfect example of public-private partnership in public mental health management”.

One of the participants at the workshop, ace NollyWood actor, Jide Kosoko said, “The subject matter of this capacity building programme, which is responsible drinking, is very crucial to the wellbeing of our nation. Unfortunately, a lot of our people do not have knowledge of the harm inherent in irresponsible and excessive alcohol consumption as highlighted by facilitators from the Lagos State Ministry of Health, LASUTH and Guinness Nigeria in the course of this DrinkiQ programme. We’ve got to know that today. For us as actors, producers and scriptwriters, the major take way from this programme is the need to heed the call of Guinness Nigeria to do more to sensitize the public through our work”.

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