BrandArena: Consumers Commend Fayrouz On Partnership

Saturday 9 March 2013

Consumers Commend Fayrouz On Partnership

After what can be described as one of the greatest musical show in Nigeria, the spectacular ‘Love…like a Movie’ musical concert which took place a few weeks ago has continued to attract encomiums from Nigerians. Fayrouz, a premium soft drink from the stables of Nigerian Breweries Plc have also continued to receive commendations as a result of the brand’s synergy with the organizers of the concert.

It would be recalled that the premium soft drink was served as the cocktail drink for the celebrities that graced the exciting event. The unique synergy – to the applause of the audience - brought the uniqueness of the brand and the concert to the fore. 

Ms. Busola Cole, a staff of one of the new generation banks, who was present at the concert, described Fayrouz’s partnership with the concert, as a good match. An ardent Fayrouz drinker, she said “Fayrouz has always been my favourite soft drink brand. I love its rich taste and it was not out of place to see it as the preferred cocktail drink for the event”.

Seni Lawal, a youth corps’ member serving in Lagos, stated that Fayrouz’s sponsorship of the event is in sync with what the brand stands for. In her words “everybody knows Fayrouz is a premium drink and Darey Art Alade, is a celebrated RnB artiste, their coming together is a synergy of two perfect heavy weights in their different categories and we the fans were the ultimate beneficiaries”.

To ensure that its consumers are not left out, the Fayrouz brand provided consumers the opportunity to witness the show live with platinum tickets to the concert which were won through a live radio show on UNILAG FM, Lagos. The winners commended the brand for giving them an exciting and premium experience.

One of the Winners of the Fayrouz ticket, Oluremi Henix, said it was an honour to win the ticket to the biggest concert especially at a time of celebration of love courtesy of the finest and premium drink Fayrouz. “I am happy to have witnessed the exciting time and the unique creativity of Darey Art Alade”.

Another winner, Ishola Daniel, said “this is a moment I will live to remember, because Fayrouz has given me an opportunity to meet Nigeria’ biggest stars. Fayrouz is truly sharing love at this time and I say a very big thank you for the experience. I encourage consumers out there to support the brand”.

The show kicked off with the appearance of the much publicized American reality TV host, Kim Kadarshian. Darey was ably backed up by four of Nigeria’s greatest vocalists Banky W, Timi Dakolo, Praiz and Tolu (of the Project Fame season 3).

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