BrandArena: adidas Launches New Global Campaign

Thursday 14 March 2013

adidas Launches New Global Campaign

adidas has launched a new global campaign, celebrating women “all in for #mygirls,”. The brand commenced the new girls-focused campaign on March 8, International Women’s Day which was celebrated in some countries.

With the aim of supporting and encouraging female folks to reach new heights in life and sport. Currntly, adidas is airing the “all in for #mygirls” TV commercials only in three markets, Korea, China and Russia.

The contents include football, running, basketball etc. and stories, happenings, looks and interaction.

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