BrandArena: Fayrouz Partners Darey On Love… Like a Movie

Tuesday, 12 February 2013

Fayrouz Partners Darey On Love… Like a Movie

Fayrouz the unique premium soft drink from the stable of Nigerian Breweries , is partnering with  Africa’s king of R/B Darey Art Alade to give music lovers the ultimate experience this Valentine with theatrical expressions of love. The special Valentine concert titled “Love…Like a Movie” will hold on February 17, 2013 at the Convention Centre of Eko Hotel and Suites Victoria Island, Lagos.

Mrs. Nnenna Ifebigh-Hemeson, Senior Brand Manager Fayrouz said the partnership is anchored on the fact that the idea of music combined with theatrics is a novelty. “We want our consumers and Nigerians in general; to enjoy this year’s valentine in a very unique way just like Fayrouz is a unique soft drink in a special class of its own. It will be a day to remember for a long time to come”.  
Darey Art Alade
According to her “Fayrouz is the sparkling malt based premium soft drink that is refreshingly different, with natural ingredients, fruity flavours and golden colour also making it an original mixer for cocktails which will be served at the event ensuring the night will be classy, innovative, and unconventionally fun.

 This specially-designed event, Love…Like a Movie is also the maiden episode in the “Darey Presents...” series that is produced by Soul Muzik Records.

According to the singer/songwriter, Darey Art Alade, “We intend to create a magical experience that will stay with our fans for a lifetime. This concert is definitely one to watch out for as it is one of the very few concerts that will have a full display of exciting performances with theatric interpretation of powerful emotions, music, traditionally inspired dance/acrobatic performances and so many more.”

Headlined by award winning artiste, Darey, with support from his protégés, international returnees Mo’Eazy and Zaina, the event will feature ‘cirque du soleil’ type performances, the best theatrical performances ever witnessed in Nigerian concert history. Some of the biggest names in Nigeria as well as international artistes and celebrities are expected to join him for the spectacular love concert.

Darey Art Alade, an apostle of love, with the biggest theme of his art revolving around love has over time warmed his way into the hearts of many in and outside Nigeria with his exceptional vocal skills and charisma.

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