BrandArena: Samsung To Release Official AFCON 2013 Anthem

Monday, 14 January 2013

Samsung To Release Official AFCON 2013 Anthem

Samsung, an official sponsor of the Orange Africa Cup of Nations, SOUTH AFRICA 2013, has launched its signature song called ‘Samsung Football Anthem’ for the tournament. Under the theme: ‘Our passion powers Africa’, the company aims to bring the spirit of the game to its consumers. The anthem encourages Africans to stand tall, support their favourite teams, and get involved in the games.

The Samsung Football Anthem, “Our Passion Powers Africa” encourages fans to get involved and share in the spirit of the tournament. The song was produced by Michael Collins Ajereh, better known as Don Jazzy, a Nigerian Multi award-winning record producer, singer-songwriter, musician and former CEO of Nigerian record label Mo' Hits Records.

With lyrics in English, it is a song that talks about celebration and joy among all people, breaking down barriers that would hinder peace and unity. The song is a mix of many genres including pop, electro-house, dance, and African, making it very appealing to a wide range of listeners. Through rhythmic Africa sound and cheering voices of football fans, the Samsung Football Anthem will resonate where football fans are gathered to cheer for their national teams.

“Africa, this is your chance to reveal your talent to the world. We want you to be the voice of the continent, so get involved. Music and football are core to what we stand for. As Africa people, this is a
great way to show your pride and passion,” says Don Jazzy.

The song will be played at all Samsung Fan Zones and Samsung sponsored Orange AFCON,SOUTH AFRICA 2013 events. People can download the anthem from Samsung Facebook pages in Ghana, Kenya, Nigeria, and South Africa. (

“Samsung will come again to provide fans with innovative ways to engage more with the game. The anthem will build the Africa people’s spirit throughout the tournament and will lead to more engagement and interaction with African football fans.” says Mr. Yung-Kook Lee, Vice President and Head of Global Sports Marketing at Samsung.

This premier competition will bring together Africa’s most talented football players, and is estimated to attract more than 6.6 billion cumulative TV viewers and 87,072 hours of TV exposure.

1 comment:

  1. Don Jazzy always on point. I just listened it this anthem n was not expecting anything less from Samsung. Good job I must say