BrandArena: Soldier Wins 5th Heineken LM Open

Wednesday 5 December 2012

Soldier Wins 5th Heineken LM Open

After two days of intense competition at the 5th Heineken sponsored LM Open which took place at the prestigious Le Meridien Ibom Hotel & Golf Resort, Uyo, Hassan Adeyemo, a soldier with the Nigerian Army, has emerged the tournament champion.

The tournament saw 122 golfers from across 8 nations slug it out on the very physically and mentally challenging 18 holes Le Meridien Ibom Golf Course.

Hassan Adeyemo, an amateur golfer, who has been playing golf for over 13 years since joining the Nigerian Army, is based in Port-Harcourt and hails from Oyo-state. Adeyemo also emerged winner in Category A where he had the best overall Gross score.
Hassan Adeyemo, winner of the 5th Heineken LM Open
Speaking at the award presentation, Adeyemo said, “I feel very great. I didn’t perform well at the first event in my home club and I felt bad because my brigade commander was there. But I had to come down to Uyo. I’m very excited. This is my biggest win of 2012”.

Adeyemo, who has taken part in all the LM Opens, stated that this competition was the toughest for him so far. “I’m just happy. I didn’t have the slightest idea that I was going to win. But on the last hole when I had a good pot, I started having the feeling that I might be among the winners”.

Speaking at the gala night to mark the end of the two-day tournament, General Manager Consultant IMG, Ibom Golf Club, Sam Logan, stated that the LM Open has witnessed tremendous growth since its inception 2 years ago. “The first tournament had 64 players but for this one, we have 122. It keeps getting bigger. I really feel this is the best tournament in Nigeria. I see golf in Nigeria changing dramatically in the next five years”.

Commenting on Heineken’s sponsorship of the tournament, Logan said “I’m very pleased to have Heineken as part of this tournament. Heineken is a brand we are happy and excited to be associated with. It is the number one beer in the world. It is a large sponsor of golf events across the world.

This is the fifth edition of the tournament, and Heineken has been part of all of them. Heineken is also the very first sponsor that signed up for us. The brand has been a great supporter of our tournament. We have a fantastic relationship with Heineken”.



  2. Heineken is beginning to show more support to Nigeria's sport and I think we all need to appreciate their sponsorship alot

  3. And today he is a convicted muderer