BrandArena: Legend Real Deal Nite Activation Ends in Grand Style

Tuesday, 11 December 2012

Legend Real Deal Nite Activation Ends in Grand Style

The most anticipated edition of the highly entertaining Legend ‘Real Deal Nite’, which also happened to be the last in the series of the event for 2012, came to an electrifying end recently at the Ojez Bar, National Stadium Surulere, Lagos. The exciting brand activation was indeed a grand event as thousands of revelers thronged the venue to be part of this epoch making event.
The ambience at the event was euphoric as rave making music act, Ayo Balogun, popularly known as Wizkid who sealed the show sent the audience into a wild frenzy when he stepped on stage. Wizkid, the multiple awards winning artiste got the audience asking for more as he performed one hit track after another.

Sticking to its tradition of always rewarding consumers, the ‘Real Deal Nite’ saw several consumers, cart home wonderful prizes ranging from free trays of Legend extra stout, Blackberry mobile devices, Generating sets, Flat screen TVs and much more via a raffle draw.

A lucky winner at the event, Mr. Oduola Oluwashina, who came all the way from Ibadan to witness the event, won a brand new 32” flat screen TV set. He described the event as mind blowing. “To be honest with you, Legend stout is my favorite drink. I have stuck to the brand for years because of its rich and smooth taste. I’m so happy to win this TV set. It is indeed a big reward for me considering my love for the brand”. He said.

John Nwakenna, a businessman in Lagos, who happened to stumble at the event by chance, went home with a brand new generating set. An indigene of Anambra, Nwakenna said, “I did not know there was going to be an event here, I just came around with my fiancĂ©e to have fun. When I realized Legend was having an event here, I decided to stay back because I’m a big fan of Legend extra stout. It is my favourite stout.  I never imagined that I would win something this big. I’m so glad to be part of this event.”

Subsequently, the brand decided to take the event beyond Lagos state, its original base where it held every last Friday of the month, to other parts of the country based on the yearnings of consumers. Entertainers such as J. Martins, Flavour Nabania, Terry G, Mike Okri, Ras Kimono, Basketmouth, Seyi Law, Jovi, Wizkid, Duncan Mighty and much more have graced the ‘Real Deal Nite’ stage.


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  2. Legend is my favourite beer. I give thumbs up for this great campaign

  3. wow! I miss.. I thought it was at Colossuim, Ikeja