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Friday 2 November 2012

Williams Sisters Partner Always brand to Inspire, Empower Nigerian Girls

International tennis stars, Venus and Serena Williams have joined forces with leading global feminine protection brand, Always to empower and inspire Nigerian girls.
L-R; Tennis star, Venus and Serena Williams, Head External Relations, Mrs Temitope Iluyemi, Procter  and Gamble Nigeria, Brand manager always,Mrs. Chidinma Erue- Ifeanyi , P&G, and Managing Director Procter and Gamble, West Africa , Mr.Manoj Kumar,  at the ‘Breaking the Mould’  supported by Always sanitary pad, held in Lagos, November 1, 2012
The duo boosted the morale of girls of Government College, Ikoyi, in Lagos during their visit to Nigeria last week as part of their African Tour tagged 'Breaking the Mould'. Their life story displays a tale of passion, determination, hard work and self-belief that has triumphed over obstacles and circumstances to become world champions on and off the tennis court.

Commenting on the Williams sisters’ visit, Temitope Iluyemi from Always says, “The Williams sisters being here today has empowered more girls to break the moulds that have stood between them and their potential.  They surely now dream bigger and strive harder as a result.  Their support of our puberty education programme is another way to help give these girls the confidence to enjoy womanhood without limits.”  The programme is designed to empower girls to live life to their fullest.  800,000 Nigerian girls take part every year and 8 million have benefited so far since inception 12 years ago.

The William sisters were greeted with warmth and enthusiasm by the girls as they entered the class.  Serena shared her stories on their setbacks and how she had overcome them to return to the peak of her game; “Luck has nothing to do with it, because I have spent many, many hours, countless hours, on the court working for my one moment in time, not knowing when it would come”.  Meanwhile Venus talked about the importance of self-belief:  “Some people say I have an attitude, maybe I do, but I think you have to.  You have to believe in yourself when no one else does.  That makes you a winner right there.”

Commenting on the importance of sisterhood in facing challenges, Serena mentioned how supportive her sister had been through the years helping her cope with a variety of challenges both on the field and in life. Venus then said: “I always like to win. But I'm the big sister. I want to make sure she has everything, even if I don't have anything. It's hard. I love her too much. That's what counts.”

The girls from Government College, Ikoyi went on to perform the Always Song “Little Big Steps” with the Williams sisters even joining in singing and dancing. There was also a session where the sisters responded to questions from the girls. These gave the girls the rare opportunity of interacting with the William sisters.

The Always brand has always been advocating for and empowering women and girls the world over to live life to their fullest potential and has been doing so for more than 30 years.  Always serves 1.3 billion girls and women around the world by providing them with the best protection built on superior product quality and constant innovations.

2 comments:

  1. This is a great idea. Always is support is indeed a good one for all female folks

    ReplyDelete
  2. Nice one. We want more of woman empowerment in Africa because women have often been seen as inferior

    ReplyDelete