BrandArena: Heineken Unveils New Global Bottle in Nigeria

Friday 30 November 2012

Heineken Unveils New Global Bottle in Nigeria

Noted for the premium quality of its packaging and content and for opening the world of its consumers, Heineken, the world’s leading international premium beer has unveiled a new global bottle.
L-R Mr Walter Drenth, Marketing Director, Mr Victor Famuyibo, HR Director, Mr Nicolaas Vervelde, MD/CEO and Mr Hubert Eze, Sales Director all of Nigerian Breweries plc at the unveiling of Heineken New global bottle in Lagos, recently
The brand, which constantly looks for opportunities to set new world standards to provide its consumers with utmost quality, did not disappoint as it held a spectacular World Premiere of the bottle at the Federal Palace Hotel and Casino in Lagos which attracted high net worth personalities.

Speaking at the unveiling ceremony, Mr. Nicolaas Vervelde, Managing Director/CEO Nigerian Breweries Plc said the company has been reinventing its brands and driving innovation over the years. Heineken, he noted, is an outstanding brand in Nigeria, the fastest growing and most premium lager beer in the country, hence the name “Chairman”. The packaging, he continued, is state of the art and a retinue of distributors will ensure that it gets to the hands of its consumers wherever they are.

Mr. Walter Drenth, the Marketing Director affirmed that the new world class and innovative, proprietary bottle comes in 60cl and 33cl content. “It is a uniform Heineken bottle across the world and I am proud that Nigeria is one of the first countries to introduce this new design on a returnable bottle. This bottle is designed with true perfection to match the premium quality that Heineken always delivers”.

Taking the audience through the unique design features of the new bottle, Drenth stressed that it is the first bottle of its kind with a transparent label in Nigeria; the Marketing Director said it was deliberately achieved because “Heineken hides nothing of its premium quality. The new green neck foil is inspired by the shape of a smile and is now wrapped around a longer neck. The stylish embossment at the back is a proof of authenticity and class. Together with the modern curves it adds a tactile nature that is pleasant to touch and that improves grip”, Drenth added.

The content is the same premium quality Heineken beer that is brewed with only 3 natural ingredients: water, 100% malted barley and hops. Apart from the new bottle, she added that a new world class crate and a six pack unique packaging is part of the innovation that the brand is bringing to consumers. She also enjoined consumers to visit,, Twitter: @heineken_ng to learn more about the new bottle.

1 comment:

  1. Heineken always full of innovative development. Another great one coming from the CHAIRMAN