BrandArena: Arsenal football club in £150m Emirates deal

Wednesday 28 November 2012

Arsenal football club in £150m Emirates deal

Arsenal football club have signed a new £150m deal with Emirates airline, extending its shirt sponsorship to 2019. The new deal is one of the biggest in football, eclipsing rivals such as Liverpool in terms of revenue earned.

The Dubai-based airline will also continue with naming rights on the Gunners' stadium at Ashburton Grove until 2028. The £30m-a-year contract represents a significant increase in additional revenue for the Barclays Premier League club, who have not won a trophy since 2005.

According to the Head of Emirates' corporate communications Boutros Boutros, the new deal with Arsenal can help them achieve success on the pitch again as the football club are becoming a truly global club.

Many of Arsenal's commercial deals tied with helping the club move from Highbury in 2005 are close to their renewal date - including the current shirt manufacturer contract with Nike, which is up in 2014.

Arsenal have been associated with Emirates since 2004. Emirates is also an official partner of the FIFA World Cup, and have a wide-ranging sports portfolio.

Also Friday, Emirates said it is hoping to extend its shirt sponsorship with Paris Saint-Germain, which started in 2006, despite reports in September that the club’s Qatari owners could sign a deal with a company from their homeland.

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