Paris Saint-Germain (PSG) has experienced a dramatic 180% spike in global merchandise sales following the team’s qualification for the UEFA Champions League final, according to its merchandise partner, Fanatics.
The surge in demand began after PSG’s semi-final victory over Arsenal in April, with sales in the following three weeks significantly outpacing those seen after their quarter-final triumph.
PSG, who have previously reached the Champions League final just once, losing 1-0 to Bayern Munich, are now aiming to lift the coveted trophy for the first time in the club’s history.
Fanatics attributes the growth in merchandise sales largely to the team’s strong performances in Europe’s top-tier club competition, alongside a record-breaking demand for the PSG x Jordan Wings collection.
So far in 2025, fans from 103 different countries have made purchases from PSG’s official online store. Among them is a dedicated supporter from Australia, who has bought 46 items this year—more than any other customer globally.
Nike, PSG’s kit supplier, has been a long-term partner of the club. Their current deal, signed in 2019, runs through at least 2032. The partnership has heavily promoted the Jordan brand in conjunction with Champions League campaigns, boosting fan interest and commercial reach.
PSG’s expanded retail strategy has also significantly bolstered the club’s commercial revenue, which reached €391 million (US$442.8 million) in the 2023/24 season, according to Deloitte’s Football Money League.
In comparison, Inter Milan-PSG’s opponents in the upcoming final and also a Nike-sponsored team, reported commercial revenue of €112 million (US$126.8 million) for the same period.
With the final set for 31st May at Munich’s Allianz Arena, anticipation is high. A win could further accelerate PSG’s merchandise momentum as they chase their first European title.
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