BrandArena: Nike launches "Find Your Greatness" campaign

Friday, 27 July 2012

Nike launches "Find Your Greatness" campaign

Just few of days before the Olympics kick off, Nike has rolled out a new film to inspire athletes and common people to find their greatness not only at competitions but in everyday life.

The film is a centerpiece of the ‘Find Your Greatness’ campaign, which is also runs on digital channels. The film will air on TV in 25 countries starting July 27.

The film shows international athletes training, playing and competing in London as well as in Little London, Jamaica and London, Ohio.

“The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications. “Nike’s co-founder Bill Bowerman said, ‘If you have a body you’re an athlete,’ and that’s a really compelling insight for all athletes as we celebrate great sporting moments this summer.”

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Nike Basketball’s releases over the past 20 years represent the definition and redefinition of the hoops shoe. A 20-year work-in-progress. In 1994, the Nike Air Max2 CB was born.

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