BrandArena: Symantec Survey Reveals Digital Information Costs Businesses $1.1trillion

Friday, 29 June 2012

Symantec Survey Reveals Digital Information Costs Businesses $1.1trillion

Symantec Corp. has announced that information costs businesses worldwide $1.1 trillion annually, according to its first ever State of Information Survey.

From confidential customer information, to intellectual property, to financial transactions, organizations possess massive amounts of information that not only enable them to be competitive and efficient – but also stay in business.

The Group President, Enterprise Products and Services at Symantec, Francis deSouza stated that, digital information makes up 49 percent of an organization’s total value. “The vast amount of information that organizations produce today can help them better serve their customers and increase productivity. However, the same information can also become a major liability if it is not properly protected. Companies that effectively use their information will have a major competitive advantage over those who cannot, and in some cases it can be the difference between success and failure,” he said.

The President further disclosed that, “with its increasing value and rising cost, successful companies will find ways to more effectively protect their information and unleash the productivity it can bring.”

The survey revealed that, businesses of all sizes are dealing with enormous amounts of data. The total size of information stored today by all businesses is 2.2 zettabytes. Small to medium sized businesses (SMBs) on average have 563 terabytes of data, compared with the average enterprise that has 100,000 terabytes. According to the report, information is expected to grow 67 percent over the next year for enterprises and 178 percent for SMBs.

Experts noted that, the consequences of losing business information are disastrous. “We would have to fold our operations for at least a couple of years before we’d come back again,” noted an IT manager at a large engineering firm when asked about the consequences of losing the enterprise’s information.

In the last year, 69 percent of businesses experienced some form of information loss for a variety of reasons, such as human error, hardware failure, security breach, or lost and stolen devices. In addition, 69 percent have had confidential information exposed outside of the company, and 31 percent have experienced compliance failures related to information. Another challenge is the amount of duplicate information businesses are storing – an average of 42 percent of data is duplicated.Be useful. Be unique. Be engaging.

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