BrandArena: Samsung Partners Spinlet to Unveil Galaxy Pocket Smartphone

Tuesday 29 May 2012

Samsung Partners Spinlet to Unveil Galaxy Pocket Smartphone

Samsung Electronics in collaborated with Spinlet to unveil party for the Samsung Galaxy Pocket today as part of the high profile, on-going Industry Nite series that attracted music and entertainment execs at the Oriental Hotel, Lagos.

The mobile music download and streaming application company, Spinlet, partnered with Samsung Electronics to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket come with a preinstalled Spinlet application loaded with five songs and enough credit for consumers to purchase five additional songs from the massive music catalogue available through the Spinlet app.

The partnership of the recently launched cloud based service, Spinlet, and one of the forerunners in digital design and technology, Samsung, allows for a ground-breaking opportunity for consumers to enjoy their favourite music on an advanced new smart phone with TouchWiz UI multi-tasking and Wi-Fi capabilities.

The market for digital music in Africa has been untapped by any of the major music services to date. This opened the door for the partnership with Samsung to once again be a trendsetter. The Spinlet model allows independent musicians and bands in Africa to sell their music alongside other more prominent artists in Africa and from around the world.

Spinlet also provides artists with tools to better understand their fan base and interact with them through social media. By providing the application pre-installed, Samsung significantly increases the amount of listeners and potential buyers of these artists’ music. “In a country riddled by piracy, the free streaming and pay per download model that Spinlet and Samsung are providing to the market really helps create value in fans eyes and a revenue stream for artists,” says Eric Idiahi, Spinlet Chairman.

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