BrandArena: Most Valuable African Nation Brand 2012 announced

Tuesday 29 May 2012

Most Valuable African Nation Brand 2012 announced

Brand Africa in association with Brand Finance have named South Africa as the Most Valuable African Nation Brand. The event hosted by Brand Kenya, was organised by Brand Africa's secretariat, Brand Leadership Academy and Africa Practise, an investment and development communications advisory practice at the Intercontinental Hotel in Nairobi, Kenya, recently.

The Global Nations Brand League is based on Brand Finance's comprehensive analysis of the impact that a country's reputation and image have on foreign consumers and investors. It combines a range of economic, demographic and political factors, and is based on in-depth research by Brand Finance's global network of offices.
Christian de Faria, Senior Vice President for Commercial and Innovation MTN Group and Jen Roberti, Group Marketing Executive at MTN Group receiving the award for the "Most Valuable Corporate Brand" from David Haigh, CEO of Brand Finance and Thebe - Ikalafeng, Chairman of Brand Africa, at the Johannesburg Stock Exchange on Africa - Day, 25 May 2011.

The top ten Most Valuable African Nation Brand for 2012 are: Egypt, Nigeria, Morocco, Algeria, Angola, Tunisia, Kenya, Ghana and Ethiopia. The Most Valuable African Nations Brands presented by Brand Africa, are derived from Brand Finance's Global Nations Brand League, now in its fifth year, which covers a global sample of 138 nations, including 36 African nations.

The research is based on a multitier methodology that encompasses qualitative, quantitative and secondary research. Each nation brand has been accorded a brand rating: a benchmarking study of the strength, risk and future potential of the brand as well as the brand value: a summary measure of the financial strength of the brand.

The Most Valuable African Nation Brands's list, now in its second year, feature a new entrant on the list, Ethiopia, which replaces Libya on the tenth spot, with Ghana and Kenya swopping positions. Kenya moved one spot up from their ninth position in 2011, to eighth spot and Ghana moved one position lower to occupy the ninth spot. The rest of the countries still remain in the same position as last year's rankings.

Image source:

No comments:

Post a Comment