sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Benetton Commence Global Kids Community

Tuesday, 29 May 2012

Benetton Commence Global Kids Community

An international community which reaches out to children all over the world: kids.benetton.com is a magical, colourful space where children can share photos and drawings, play, read, express their creative vein or find lots of flavour-packed recipes prepared especially for them. A fantastic world where they can dream and become painters, chefs, photographers. Constantly updated games and content are a source of endless fun, alone or in the company of mum and dad.

Parents can sign up their children (maximum three) in a safe surfing environment where each participant has a personal profile to which photos, pictures and drawings can be added and shared online. According to the press release, “much of the online content is original, the fruit of Benetton’s collaboration with major publishing houses and children’s animation firms.”

Content ranges from drawings to colour, organic recipes to make and enjoy with parents to online games like Memory, Puzzles, Spot the Difference to test players’ memory and instinct. Not forgetting downloadable wallpapers, fairytales, stories and fun frames for decorating photos.

Much of the online content is original, the fruit of Benetton’s collaboration with major publishing houses and children’s animation firms. A guarantee of quality and trustworthiness to give children an active, stimulating and protected Internet space.

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