BrandArena: Promasidor launches Media Excellence Awards

Wednesday, 14 March 2012

Promasidor launches Media Excellence Awards

Promasidor Nigeria Limited, makers of Cowbell milk, has launched media excellence awards for journalists in the country. The awards will be known as Promasidor Quill Awards.

Chief keith Richards, managing director of the company who launched the award in Lagos at the weekend said the awards were created as platforms to recognise and reward journalists who have excelled in reportage of the Promasidor corporate and product brands as well as the FMCG sector.

He said the awards which would be held yearly would recognise and celebrate journalists from different beats and categories.

He explained that the objectives of the awards were to encourage and motivate journalists in the areas of brands/ marketing, nutrition (health), corporate social responsibility, education as well as photography.

The awards category includes the BrandAdvocateof the Year, In-depth Report (on Nutrition) of the Year, Best CSR Report of the Year, Education In-depth Report of the Year and Photo Story of the Year.

A panel of judges comprising seasoned practitioners will be inaugurated to adjudged winners of the awards.
Richards enjoined journalists to continue the good work they were doing for the Nigerian economy and to also participate in the awards when they call for entries.

Commenting on the awards, Mr. Frank Aigbogun, publisher of BusinessDay newspaper described the event as wonderful, remarking that Promasidor is a great company with great brands.

He said the awards were “indication of the company’s support for the media.”
Aigbogun also noted that he “appreciates the work Keith and his colleagues are doing given the fact that they are competing with bigger brands in the industry.”

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