BrandArena: Heineken to Sponsor 5 Consumers for Champions League final

Thursday 23 February 2012

Heineken to Sponsor 5 Consumers for Champions League final

As part of its promise to provide an enduring consumer experience to UEFA Champion’s league followers in Nigeria, Heineken, a premium brand from the stable of Nigerian Breweries has announced its plan to sponsor five lucky Nigerian Heineken consuming football fans to this year’s final in Germany.

The winners will enjoy an all expense paid trip to witness the final match of the UEFA Champions League at the Alianze Arena, Germany on May 19, 2012.

During a press briefing held in Lagos recently at the premium Heineken Champions Planet, the brand outlined several exciting programmes to give its consumers a premium experience. These programmes includes among others, the StarPlayer game, an innovative interactive digital game to further engage all visitors while matches are in progress.

All Heineken consumers in Nigeria stand a chance to be part of the exclusive experience at the Heineken Champions Planet. In premium bar spots across the country, invitations for the Heineken Champions Planet, UCL devices other high value gifts can be won by our loyal Heineken consumers. More so, quizzes will be held at half-time during live UCL match nights on AIT and at the Heineken Facebook page where invitations and prizes can be won.

According to the brand, the pleasure and stimulation of the competition will not be limited to the Champions Planet alone but also bring all the matches to Nigerians through a terrestrial TV sponsorship.

All the excitement happening at the Heineken Champions Planet will be shared across the nation through episodes during the UCL match nights on terrestrial and cable TV.
Heineken Champions Planet has incorporated the brand’s innovative interactive digital game, StarPlayer, in a demo room on the first floor. The game will offer the users the chance to further enhance their UEFA Champions League viewing experience by trying to anticipate what will happen next in a particular game in order to score points and will be running a number of leagues throughout the season with exclusive prizes on offer to winning players.

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