BrandArena: Rihanna Designs Capsule Collection for Armani

Friday, 25 November 2011

Rihanna Designs Capsule Collection for Armani

Rihanna has teamed up with one of the foremost designers in the world, Armani to design an exciting new capsule collection. Known for her raunchy style, the 23-year-old star has designed a capsule collection for Emporio Armani lingerie, jeans and T-shirts.

According to a reports on its website; a selection of key pieces from Armani Jeans and EA Underwear – inspired by and in collaboration with the Barbados-born Grammy-winning pop star – will be available in shops worldwide by December.

"Rihanna knows that T-shirts can be anything but basic, and the two tees in this collection have been designed not to pass unnoticed: one features a striking motif combining her initial R with the Emporio Armani eagle, and the other is looser, with an animalier background (a pattern Rihanna loves) and a profile of the singer’s instantly recognizable face."

Rihanna was announced as the global new face of Emporio Armani Underwear and Armani Jeans back in July.

Photo source: Armani

 Sebsequently, sexy Transformers star Megan Fox who was stripping down to model the brand's lingerie. Tennis ace Rafal Nadal also featured in the campaign for the designer's jeans wear range, with a picture which shows off his toned torso.

The Emporio Armani lace sets come in two accent colours, pearl grey and cobalt blue. Barely-there bralettes or more solid models skim and support curves, giving them centre stage. And the details are something special: straps feature the message “Rihanna for Emporio Armani” and the back fastening is adorned with her profile and the label’s embossed logo.

Photo source: Armani

As the new face for the Armani Jeans and Emporio Armani Underwear line, Rihanna’s style and taste shines through in these limited edition pieces. That said, this capsule collection is utterly perfect for personal interpretation. Consider it a starting point and run with it.

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