BrandArena: P&G Rated High in Labour, Health in Nigeria

Friday, 11 November 2011

P&G Rated High in Labour, Health in Nigeria

One of the leading consumer goods company, Procter and Gamble (P&G) Nigeria, wins the award of the ‘Best Company in community involvement and development–Involving interventions covering the MDG’s (Child-Focused CSR)’ at the 2011 Social Enterprise Report and Awards ceremony (The SERA 2011) held in Lagos recently.

The company also emerged as one of the top three finalists for the categories of Best Company in Labour Practices and Best Company in Health. This year, the theme for the award ceremony was ‘Leading Change: Building Competitive and Green Brands’

According to TruContact, the organizers of the event, theobjective of the awards is to promote corporate investment in the social development of Nigeria.

Speaking before the conferment of the award, Mr. Peter Ogudoro, president of the SERA awards jury explained that the award was conferred on the company based on their commitment to the society and also the originality of its works.

“A good number of those who will win awards tonight, we found that their works were original, impressive and also environment friendly. We are happy with their works and would like to encourage them that success is not a day thing but rather a growth that is constantly under construction especially in the fast racing world we live in today,” Ogudoro said.

P&G’s social responsibility program called Live, Learn and Thrive (LLT) focuses on the development of children of ages 0-13. With its ‘Always Care program’ Procter and Gamble provides feminine hygiene and puberty education to over 700,000 Nigerian girls every year.

The company’s Pampers Baby Care Hospital Program and Mobile Clinics, touch the lives of 1.5 million young Nigerian mothers and their babies annually. ‘Building Futures’ program, a collaboration between P&G and non-profit organization ‘Sponsor a Child’ donates P&G products; Pampers diapers, Ariel detergent and PUR water purifier and provides learning facilities to orphanages across Nigeria.

Procter and Gamble collaborates with non-profit organization, Society for Family Health on the ‘Safe Water for Nigerian Children’ program which has provided over 30 million litres of safe drinking water in Nigeria.

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