BrandArena: Three Year-old Boy Wins Loya Milk Promo

Monday, 10 October 2011

Three Year-old Boy Wins Loya Milk Promo

Mr. Edwin Omaraka, father of the three year old boy, Oghenetega Omaraka who won the first prize category, N250, 000 in the on-going ‘Win cash with Loya milk’ promo alongside other recipients, have called on the public to keep participating in the promo.

While expressing his excitement Mr. Omaraka said when he found out from his wife that their three year old baby has won the first prize category he was very excited. "Initially when I heard that Tega had won from my wife I screamed, Mr. Omaraka said."

Though the three year old, Oghenetega seemed unaware of his prize, Mr. Omaraka made known that the prize money will be used for his son’s education. "He [Oghenetega] has an account and I will put the money in his account. The money will be to support his education."

Another winner of the first prize, Ms. Lilian Ugwu who intends to invest the money on her education said, she reluctantly got into the competition and did not expect to win anything.

"My uncle went to the market to buy Peak milk but he was encouraged to buy Loya Milk because of the high cost of peak and we have been buying the milk before the promo started. From one of sachets, I got the raffle ticket and just decided to enter for the competition. I will use the money for my education because am about entering the higher institution and I will use the money to finance my education.

Also, Mr. Obinna Mbon Basil, a businessman who won N250,000 in the promotion said he would use some of the money for his children’s education and spend the remaining on his wife and him.

"Initially I thought it was 419, Obinna said, but am happy I won. I have been using Loya Milk for more than six months and it is a good product. Well I will use the money on my children’s school fees and spent the balance on myself and my wife."

Promasidor, the leading food company, recently launched a N50 million "Win Cash with Loya Promotion" to reward and excite its teeming consumers across the country. Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.

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