BrandArena: Smirnoff to Extend Brand Equity through Midnight Circus

Tuesday, 11 October 2011

Smirnoff to Extend Brand Equity through Midnight Circus

Smirnoff, the number one party drink in Nigeria is bringing an original and unforgettable experience to Nigeria called the Smirnoff Midnight Circus, as part of a global phenomenon that is the Smirnoff Nightlife Exchange. The Smirnoff Midnight Circus will be coming to three cities across Nigeria, including Lagos on the 12th of November.
The night will give chance to party-goers here in Nigeria to paint the town red with thousands of other fun lovers around the world in a wave of specially created experiences that will kick off in 50 countries around the globe including Brazil, USA, Canada, UK, Ireland, Italy, Germany, Vietnam, Thailand, and Australia, all hosted by Smirnoff Vodka.

The experience which is fronted by a Ringmaster, Ikechukwu will come to life in Lagos in a spectacular event put on a spectacle that will leave the crowd dazzled and breathless. Smirnoff and Ikechukwu have promised a special treat to Nigerian fans that want to try their hand at rapping. On September 30 at exactly Midnight, Ikechukwu uploaded a beat on to the Smirnoff Nigeria Facebook page. Consumers who would like a shot at stardom and perform with Ikechukwu on the Smirnoff Midnight Circus stage are to download the beat and record a verse over it. Upload their performance to Youtube and post the link on Facebook to enter the competition.

The winner will also get an iPad and will be featured in Ikechukwu’s next video. To be the first to know about the Smirnoff Midnight Circus and to get involved in all the great stuff Smirnoff has in store for fun lovers and seekers of cool keep a careful watch on Smirnoff Midnight Circus is a must-attend for people who live to party but truly know how to enjoy life responsibly. Participants are expected to be 18 years or above.

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