BrandArena: DStv Launches Two Discovery Networks Channels

Thursday, 6 October 2011

DStv Launches Two Discovery Networks Channels

Leading PayTV company in Africa, DStv in collaboration with Discovery Networks, Central & Eastern Europe, Middle East and Africa (CEEMEA) are set to launch two new top channels, TLC a flagship female brand and ID (Investigation Discovery) one of the fastest growing cable channel in the United State on 14 October 2011.

Both channels will be available to Premium and Compact subscribers in Nigeria and across the African continent.

The launch of the channels takes its portfolio on DStv to six channels including Discovery Channel, Animal Planet, Discovery World and Discovery HD Showcase. Both of the new channels will also have commercial airtime added in Q1 2012. The discovery network are world-famous for engaging audiences with a mix of entertainment and information, presented with emotion, spirit and style.

TLC broadcasts the best in female skewed lifestyle, reality and factual entertainment programmes from around the world; whilst ID offers viewers a line-up of excellent crime-related documentaries.

ID Investigation Discovery has been one of the fastest growing networks in the US over the past few years and has become a real authority in crime-based factual content. It is the world’s leading fact-based channel focused on crime, forensics and investigative programming. The channel targets adults aged 25-54 with a strong female skew and gives viewers a compelling line-up of crime and investigative programming, focusing on the science of forensics and how it is used to unlock some of the world’s most fascinating criminal investigations.

Popular series on the channel include Nightmare Next Door, Couples Who Kill, Disappeared, True Crimes with Aphrodite Jones and Who On Earth Did I Marry. The channel is also teaming up with legendary crime noir writer and author of LA Confidential, James Ellroy for a special new series called LA: City of Demons.

TLC and ID Investigation Discovery will complement Discovery’s existing portfolio of channels which consists of Discovery Channel, Discovery World, Animal Planet and Discovery HD Showcase. The bigger portfolio of six channels means viewers can now watch a Discovery network suited to their tastes and interests.

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