BrandArena: Samsung Builds Equity with Samsung Week

Tuesday 27 September 2011

Samsung Builds Equity with Samsung Week

Samsung, one of the fastest growing brands in home and office appliances, is providing customers and prospects in Nigeria an opportunity to enjoy innovative and excellence service delivery through the Samsung Week 2011.

The open exhibition slated to hold at two different locations is set to further exploit the cordial relationship between customers and the organization with focus on Port Harcourt and the ever growing Lagos market.

The Samsung Week 2011 will give consumers an opportunity for first hand product sampling, free service on Samsung products and sales promotion on products on display.

The Lagos edition which took place on Thursday September 15th to Saturday September 17th, 2011 at the Lagoon Restaurant in Lagos from 11am to 5pm daily has moved it train to the garden city, Port Harcourt, where the Samsung week will commence from September 29th to October 1st, 2011. Consumers will have the opportunity to experience the latest innovative and environmentally friendly products from the Samsung range, from the Smart TV to the Safe Surge LCD/LED TV designed for power surges to the Solar Net book NC-215 powered by solar to the Dura Cool Refrigerator designed to conserve power and work optimally for 3 hours without power.

According to the Managing Director, Samsung Electronics Nigeria, Idorenyen Enang, “Samsung Week is driven by Samsung‘s philosophy of Smart living and its commitments to advancing quality of the life through innovations in technology and energy efficiency. Our products not only make people smarter and more enjoyable, they also contribute to solutions for social and environmental problems. Corporate Social Responsibility (CSR) is also a key point of the Samsung Week. Samsung is passionate about care for its Consumers and host communities.”

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