BrandArena: RIM to introduce new BlackBerry 7 smartphones

Wednesday, 10 August 2011

RIM to introduce new BlackBerry 7 smartphones

Research in Motion has announced plans to introduce five new BlackBerry smartphones based on the BlackBerry 7 Operating System.

RIM, in conjunction with carriers and distribution partners around the world, is rolling out two new BlackBerry Bold models and three new BlackBerry Torch models, all running the powerful new BlackBerry 7 OS, according to a report by Google on Tuesday.

The unveiling of this family of handsets will be RIM’s largest global launch ever and more than 225 carriers and distribution partners have already commenced or completed over 500 certification programmes for the five new handsets. Featuring RIM’s next generation of hardware and software platforms, the five new BlackBerry 7 based smartphones offer users a variety of designs to choose from and deliver the ultimate in communications, multimedia and productivity.

The new BlackBerry Bold 9900 and 9930 are RIM’s thinnest smartphones ever, each offering a large keyboard and brilliant touch display. The new BlackBerry Torch 9810 smartphone builds on the popularity of the BlackBerry Torch 9800 and combines a large touch display with a convenient slide-out keyboard.

The BlackBerry Torch 9850 and 9860 introduce an all-new, all-touch design featuring the largest display on a BlackBerry smartphone to date. “This is the largest global launch of BlackBerry smartphones in our history,” said President and Co-CEO of Research In Motion, Mike Lazaridis.

No comments:

Post a comment