Samsung is set to unveil its latest artificial intelligence-driven innovations at CES 2026 with a standalone exhibition hall at The Wynn Las Vegas, offering visitors an immersive look at its connected AI ecosystem across mobile devices, home appliances, and displays.
Departing from the traditional trade show booth, the technology giant will operate a large, museum-style exhibition space designed to bring all its CES 2026 activities under one roof. The dedicated Exhibition Zone will host product showcases, presentations, events, technology forums, and consultations with key clients and partners in a single integrated location.
The exhibition will place a strong spotlight on Samsung’s unified AI strategy for its Device eXperience (DX) Division. By creating a premium, large-scale, standalone space at The Wynn, the company aims to demonstrate how its AI vision works in real-life scenarios across its diverse product portfolio. “To realize a fully immersive environment, the exhibition will provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience,” said Samsung.
Under the theme “Your Companion to AI Living,” the exhibition will highlight how artificial intelligence is embedded across Samsung’s products and services. Visitors will be able to experience AI capabilities designed to deliver seamless, always-on connectivity anytime and anywhere, reinforcing the company’s focus on intuitive and personalised technology.
In addition to the exhibition, Samsung will host Tech Forums on January 5 and 6, featuring four sessions dedicated to AI, home appliances, services, and design. The sessions will bring together Samsung experts, partners, academics, media, and analysts to discuss emerging trends, new technologies and the future direction of the global technology industry.
Samsung also confirmed it will introduce its newest line of Bespoke AI Living appliances at CES 2026. A teaser video released by the company shows how its appliances are evolving from basic communication tools to systems capable of a deeper understanding of users’ needs, underscoring Samsung’s broader vision for AI-enabled living.
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