The new German football champions signed the deal with Audi after BMW confirmed to the Frankfurter Allgemeine Sonntagszeitung (FAS) that it had pulled out of a deal to become the club’s new automotive partner.
Bayern president Uli Hoeness revealed in March that the top-flight German football side had signed a memorandum of understanding with BMW to enter into a ten-year, €800 million (US$893 million) strategic partnership by 2025, when Audi’s current contract was due to expire.
BMW faced a bill of as much as a billion euros over 12 years to wrest the trophy sponsorship from Audi’s grasp, a bill which ultimately it could not justify amid sliding profits.
“We have ended the talks and will not become sponsors of FC Bayern,” the spokesperson confirmed.
News of Audi’s mega-offer emerged shortly before Bayern’s 5-1 win over Eintracht Frankfurt on Saturday, which saw the club hold off Borussia Dortmund’s latest challenge to win their seventh consecutive Bundesliga title.