Truecaller launched contextual advertising for brands last year, using its Call Intent based advertising, and has registered significant success in this space. To date, the company has been focusing in India, and been working closely with Google Sales Team to scale its business.
The daily impression on Truecaller's ad platform has grown with over 200% during the last six months. Key growth markets include: Egypt, Nigeria, Kenya, South Africa, Ghana and Morocco. Regions like Nigeria and Egypt are seeing more than 5 million impressions per day, and the latter 15 million impressions.
"We are very excited to start rolling out our highly anticipated mobile ad platform in Africa. In today's digital era where consumers spend a considerable amount of their time on their mobile devices, it's time to engage with consumers in the most concerted manner for the mobile-first community. We are confident that our unique and innovative ad solutions will deliver excellent results and awareness for Brands in Africa as it already successfully has in other areas." said Ted Nelson, Chief Commercial Officer at Truecaller.
The increased traction comes from Truecaller's constant innovation to make user communication seamless, which has resulted in existing advertisers deciding to continue investing their marketing budget in Truecaller's ad platform. Early successful campaigns for global brands like Huawei, Sony, Motorola, and Lipton has been trialed in Africa. Cars45.com are the first partners in Nigeria to get onboard utilizing Truecaller Ads.
"It's a great opportunity for us to roll out with Truecaller as its first advertising partners in West Africa. As a young and dynamic company, we pride ourselves on being disruptors for the Automotive Industry. We believe it's time to change the car selling behavior in Nigeria and West Africa at Large to compete with the international scene and we believe that Truecaller will give us the ample opportunity to target our Niche Market'' said Etop Ikpe' CEO Cars45 Nigeria.