BrandArena: Rolex Renews Australian Open Sponsorship Deal

Wednesday, 17 May 2017

Rolex Renews Australian Open Sponsorship Deal

Swiss watch brand, Rolex has extended and expanded to its sponsorship deal with Australian Open.

Beyond being the official timekeeper of Grand Slam until 2027, the agreement means Rolex timepieces will continue to be visible on the courts throughout the venues in use at the Australian Open, while Rolex will entertain fans with bespoke promotional content at the Rod Laver Arena, Margaret Court Arena and Hisense Arena as well as on the Open's digital and broadcast platforms.

Roger Federer emerged as the 2017 men's final at the Australian Open while Serena Williams clinched her seventh Australian Open title in the women category.

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