“The world of TV is constantly changing, with more choices and more connected devices than ever before, so we have made it easier for people to discover and watch the content they want, when they want” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “In 2016, Samsung’s Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today’s home entertainment technology.”
The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between linear content, OTT content as well as other connected devices, including videogame consoles or Blu-ray players.
Samsung’s new Smart TV with enhanced Smart Hub interface was developed in part by the Samsung Customer Experience lab in Silicon Valley. “We wanted to offer consumers a new type of experience, integrating live TV with streaming services and other content sources,” said Chris Turkstra, Vice President of the Lab. “No longer will you need to keep track of several remotes to control individual devices. All you need is one Samsung Smart TV.”