BrandArena: Ife alive as Goldberg thrills consumers

Tuesday 5 January 2016

Ife alive as Goldberg thrills consumers

Ile-Ife, the traditional home of Yoruba civilization came alive when Goldberg lager beer from the stable of Nigerian Breweries Plc thrilled consumers with live music and presented them with various gift items after the coronation of “His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi, Ojaja 11, Ooni of Ife”

The celebration which was in consonance with the values of the brand was held in  major bars in the town,  where consumers went home with Television Sets, Rechargeable Fans, Microwave Ovens, DVD Players, Refrigerators and Goldberg fabrics.

Speaking on behalf of the winners, Oluwafemi Oladimeji noted that Goldberg is truly a brand that identifies with and celebrates culture of the people. He said he never expected that a brand will have such an elaborate plan to organize a party for consumers to participate in the ceremony of the coronation of their monarch. “It is even more fun when you win a prize that you never anticipated.”

He added that, the experience will remain with him for a long time as he pledged his loyalty to the Goldberg brand for “being a caring brand.”

In his comments, Kolade Bada applauded Goldberg for the huge investment in promoting the cultural values of its consumers, saying he will “forever remain indebted to the brand for giving him such memorable time and gifts, and also for being a part of history with the coronation of the new Ooni of Ife.”

It would be recalled that, the Business Manager Ibadan, Nigerian Breweries Plc, Mr. Joseph Bodunrin, revealed during the corporate visit to the Ooni’ resident, that Nigerian Breweries is the only company that has experience in beer production with local content thereby providing employment to Nigerians. He added that Goldberg brand is a brand that respects people and their cultural rhythm which has over the years created a strong bond with cultural festivals in and around the west.

Brand Manager Goldberg, Mr. Mfon Bassey, told the esteemed royal fathers and others present that Goldberg is a brand that upholds the tenets of the people’s culture, as such celebrates with them whenever the occasion arises. The brand identifies with other cultural celebrations like Osun Osogbo festival and Ojude Oba in Ijebu Ode etc. The brand was also present at the coronation of the Deji of Akure, and beyond that it also hosted the 3rd edition of Goldberg Fuji T’o bam, aan indigenous music talent hunt.

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