Thursday, 29 October 2015

Brand Africa Announces 2015 Best Brands In Africa

2015 Africa's top 100 brands have been revealed by Brand Africa. MTN were the big winners of the night with the Grand Prix for Africa's Best Brand, as well as being the Most Admired Brand in Africa, while Apple was named the valuable brand.

Non-African brands took 77% of the Top 100 brands. While African brands have remained relatively stable at 24%, 25% and 23% in 2013, 2014 and 2015 respectively, the number of non-African countries of origin has steadily diversified from 17 in 2013 to 19 in 2014 to 21 in 2015. Nigeria has over taken South Africa as the leading African nation. The Top 10 countries with the most number of brands on the Top 100 Most Admired Brands are the United States (21%), Nigeria (11%), UK ( 9%), Japan at 8%, France (6%), Netherlands (5%), Germany (4%), Italy (4%), South Africa (4%) and Kenya (4%).

Two thirds (64%) of the Brand Africa 100 list is evenly spread between electronics (16%), apparel (14%), auto manufacturers (13%), telecommunications (11%) and alcoholic beverages (10%).

Top 10 most admired brands in Africa:
#1 MTN (South Africa) (+1)
#2 Samsung (+1)
#3 Coca Cola (-2)
#4 Nike (+6)
#5 Adidas (+2)
#6 Nokia (-2)
#7 Airtel (+4)
#8 Toyota (-3)
#9 LG (0)
#10 Mercedez Benz (+7)

Top 10 most admired brands - African:
#1 MTN (South Africa) (+1)
#2 GLO/Globacom (Nigeria) (-6)
#3 Dangote (Nigeria) (+9)
#4 Tusker (Kenya) (-8)
#5 Mukwano (Uganda) (+42)
#6 Simu TV (Tanzania) (-)
#7 Zenith Bank (Nigeria) (-)
#8 Peak Milk (+2)
#9 Sasko (South Africa) (-)
#10 Star Beer (Nigeria) (+40)
( ) Represents numerical change in rank between 2014 and 2015.

Top 10 most valuable brands in Africa:
#1 Apple (+23%)
#2 Samsung (+4%)
#3 Google (+12%)
#4 Microsoft (+7%)
#5 Coca Cola (6%)
#6 Toyota (0%)
#7 BMW (+14%)
#8 Mercedez Benz (+13%)
#9 Vodafone/Vodacom (-8%)
#10 Facebook (+146%)

Top 10 most valuable brands - African:
#1 MTN (-13%)
#2 DSTV/GoTV/Multichoice (2%)
#3 Safaricom/Mpesa (4%)
#4 Dangote (22%)
#5 Tusker (14%)
#6 Glo/Globacom (-3%)
#7 Zenith Bank (35%)
#8 Golden Penny Foods (-)
#9 Orijin (-)
#10 Star Beer (-)

The most admired regional brands are Coca-cola (East Africa), Adidas (West Africa), Nike (North Africa), Samsung (Central Africa), Nike (Southern Africa).

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