BrandArena: Grey Group EMEA is agency of the year

Thursday 29 October 2015

Grey Group EMEA is agency of the year

The 2015 EACA Euro Effies winners were announced in Brussels’ Cercle de Lorraine business club on Tuesday, 21 October 2015.

Grey Group EMEA scooped three Gold awards (FMCG and Small Budget (2)), four Silvers (Brand Experience, Consumer Goods, Long-term Effectiveness and Product/Service Launch) and two Bronzes (FMCG and Retail). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner, Euronews.
Gold awards were awarded to ZenithOptimedia for their “Aygo. Go fun yourself.” campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign ‘’Turn off to turn on“ created for Reckitt Benckiser and to Grey London for the campaign “Gillette BODY” created for Procter & Gamble.

Silvers were awarded to TMW Unlimited and Reckitt Benckiser for “Turn off to turn on”(2), JWT London and Mondelez for their “Coffee Vs. Gangs” campaign, Grey London and Procter & Gamble for “Fairy: the longer lasting brand legend” and ‘’Gillette BODY”.

A bronze award went to Grey London for their “Sweeet” campaign created for United Biscuits.

20 winners from 5 countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, Senior Director of Communications Planning at Mondelez International, with the United Kingdom winning 9 awards, Germany 7 and Denmark 2. Agencies from Spain and France walked away with one Euro Effie Award each.

David Patton, President and CEO of Grey Group EMEA, commented: “We are very proud to have won Euro Effies Agency of the Year Award. Grey is committed to producing famously effective work and this is further proof of that commitment, from one of the most prestigious Awards in the industry. I am particularly pleased that the winning work was spread across three European offices demonstrating the international strength of Grey and reinforcing our creative and strategic qualities.”

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