Kenya’s Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years. The Loeries, a non-profit company launched in 1978, is the largest creative showcase across Africa and the Middle East, and promotes the value that creativity adds.
“The Loeries is the de facto standard for the brand communications industry in our region,” says Loeries CEO Andrew Human. “Not only are our systems and judging procedures independently audited, but we have developed a bespoke administration platform that is used by the Bookmark Awards, Creative Circle, Pendoring Awards – and now the APA Awards.”
APA chairperson, Lenny Ng'ang'a, explains, “The APA Awards have been on hiatus for the last 12 years and this year is the grand comeback. The advertising industry in Kenya is gearing to celebrate creative ingenuity and excellence. Our partnership with the Loeries is integral as it’s aligned to our mission to maintain best practices and achieve global standards for the industry.”
“The Loeries is the de facto standard for the brand communications industry in our region,” says Loeries CEO Andrew Human. “Not only are our systems and judging procedures independently audited, but we have developed a bespoke administration platform that is used by the Bookmark Awards, Creative Circle, Pendoring Awards – and now the APA Awards.”
APA chairperson, Lenny Ng'ang'a, explains, “The APA Awards have been on hiatus for the last 12 years and this year is the grand comeback. The advertising industry in Kenya is gearing to celebrate creative ingenuity and excellence. Our partnership with the Loeries is integral as it’s aligned to our mission to maintain best practices and achieve global standards for the industry.”










