Guaranty Trust Bank (GTBank), the banking subsidiary of Guaranty Trust Holding Company Plc (GTCO), has launched its new 737 App, a digital banking platform designed to meet the evolving financial needs, digital habits and lifestyle preferences of young Nigerians.
Announced on 11 November 2026, the launch reinforces the bank’s commitment to developing innovative financial solutions that empower the younger generation and make banking more accessible, convenient and relevant to their everyday lives.
GTBank said its approach to engaging young customers goes beyond providing access to financial services. It involves understanding how they live, work, connect, spend and plan for the future, and creating products that reflect these realities.
This philosophy has informed several of the bank’s previous initiatives, including GTCrea8, which provides young people with free banking services, alongside a growing range of digital solutions aimed at making money management faster and easier.
The 737 App represents another step in that strategy, recognising the growing preference among young Nigerians for mobile-driven services and the convenience of managing everyday activities through their smartphones. The platform is designed to allow customers to spend less time banking and more time enjoying life.
Among its key features, the 737 App uses customers’ mobile phone numbers as their account numbers, making banking details easier to remember and share. It also provides a free virtual Naira Mastercard for online transactions on international platforms, including Amazon, Netflix, Spotify and AliExpress.
Other features include Scan to Pay, which enables faster transfers without the need to manually enter account details, as well as savings tools to help customers work towards their financial goals. Users can also access instant loans and conveniently purchase airtime and data or pay utility bills directly through the app.
Commenting on the launch, the Managing Director of GTBank, Mrs Miriam Olusanya, said: “We recognise that younger generations have an evolving relationship with money and financial services. They are technology-driven, digitally connected and increasingly intentional about how they spend, save and pursue their ambitions. Our responsibility is to understand these changing behaviours and translate them into financial solutions that fit seamlessly into their lifestyles. The 737 App reflects this commitment, bringing together the convenience, speed and accessibility they expect, while providing the tools to support their financial aspirations and plan for the future.”
She added: “This reflects the Group’s broader commitment to continuously innovate around the needs of the younger generation. Over the years, we have remained deliberate about creating products and opportunities that make financial services more accessible, relevant and rewarding for young people, empowering them to pursue their ambitions and make the most of life.”
The 737 App is available for download on the Google Play Store and Apple App Store. Both new and existing GTBank customers can access the platform through a seamless digital onboarding process.
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