Ahmadu Bello University (ABU), Zaria, is set to become a major stop in the search for Nigeria’s next music stars as Soundcity OnTour arrives on campus from August 18 to 20, bringing live music, talent discovery and a ₦1 million prize to Kaduna.
The three-day activation, powered by BIGI and Fearless Energy Drink, is the 15th stop on the 20-campus Soundcity OnTour, a nationwide initiative taking free, high-production concerts and talent discovery opportunities to universities across Nigeria between June and October.
Beyond the concerts and entertainment, the tour is providing student artistes with a platform to move from performing on campus to competing for national recognition.
The opportunity is being driven through BIGI Music, the talent discovery platform integrated into Soundcity OnTour. Day One will feature campus activities and entertainment ahead of the main events, while Day Two will see student artistes participate in live BIGI Music auditions.
The top five performers will earn spots on the concert stage, with one overall winner taking home a ₦1 million prize.
However, the competition extends beyond the campus-level prize. Winners from across the tour will progress to regional battles, where judges and social engagement will help determine the artistes who advance to the national stage.
Two eventual national winners will receive full studio production, A&R mentorship led by Bankulli, guaranteed Soundcity Radio rotation and professionally produced music videos.
The format gives BIGI Music a wider purpose than a conventional campus talent competition. While every participating university produces a winner, the strongest emerging artistes have an opportunity to progress through successive stages towards national recognition.
For ABU students, the entertainment highlight comes on Day Three with the full Soundcity OnTour concert. The event will feature leading Nigerian artistes, including Falz, Magnito, Firstklaz, Hypeman Best and DJ Dewik.
For Rite Foods Limited, makers of BIGI and Fearless Energy Drink, the tour provides an opportunity to connect with young Nigerians at the intersection of music, creativity and campus culture while creating meaningful opportunities for emerging artistes.
From Zaria, Soundcity OnTour will proceed to its remaining university stops before concluding in Abuja in October.
At ABU, the biggest star on stage may not necessarily be the artiste already familiar to the audience. It could be a student whose journey to national recognition begins with a microphone, a BIGI Music audition and a ₦1 million prize within reach.
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